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Alphathena vs MagicPay

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Alphathena compared with MagicPay
DetailAlphathena logo AlphathenaMagicPay logo MagicPay
What it doesThe operating system for personalized portfolio management Fintech Suite that brings all your business's payment needs together on one platform
StageNot given Not given
FoundedNot given 2023
Based inUS TR
Pricing modelContact for pricing Contact for pricing
PricingPlatform fee based on AUM tier plus basis points on direct indexing assets. A TAMP typically charges 30 to 50 basis points on all AUM it manages, while Alphathena's platform fee model means you pay for the technology and direct indexing assets, not a percentage of all assets you manage. No setup fee Not given
Key features
  • Over 2,000 benchmarks to track
  • Integration with Schwab, Fidelity, Clearstreet, Interactive Brokers, and Orion
  • Onboarding completed in as little as one week
  • AI Routing - automatic payment processor selection based on card and agreement data
  • Dealer Collections - manage dealer and franchise payments with invoice tracking
  • Digital Wallets - branded open-loop and closed-loop wallet infrastructure
What makes it different
  • Pure technology platform that keeps advisors in full control of investment decisions
  • No custodian switch required; clients' assets remain where they are
  • Agentic AI that generates actionable scenarios and handles complex workflows automatically
  • Powers over $10 billion in assets across advisory firms
  • Works alongside existing portfolio management systems without replacing them
  • Works with existing banks and payment providers instead of replacing them
  • AI-powered routing that analyzes approval rates, costs and connection performance
  • SaaS and on-premise deployment options for operational flexibility
  • 24/7 support for payment operations
  • Unlimited routing rules with full control through dashboard
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)32 +4 (up) since last check13 +4 (up) since last check
Trust Flow (Majestic)152
Citation Flow (Majestic)3125
Referring domains (Majestic)9420

5 details filled in for both companies.

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