| What it does | Commercial operations platform for service businesses
| FTA-compliant accounting software with AI and local expert services for UAE businesses
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| Stage | Established
| Established
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| Founded | 2021
| 2018
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| Based in | RO
| AE
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| Pricing model | Freemium
| Freemium
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| Pricing | Free plan with monthly allowances (5 proposals, 3 proposals/month, 1 contract/month, 5 invoices/month, 5 receipts/month, 50 bank transactions/month). Paid packs: Sales €19.99/month, Contracts €9.99/month, Invoicing €9.99/month, Billing Schedules €9.99/month, Banking €9.99/month, Helpdesk €19.99/mont
| Starter: AED 60/month (billed monthly) or AED 0 yearly; Essential: AED 99/month (billed monthly); Advance: AED 170/month (billed monthly). E-invoicing only plans start at AED 1,000 per year per company. All prices exclude 5% VAT. Free 14-day trial available.
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| Key features | - Sales Pipeline with separate pipelines, stages and boards
- Proposals with acceptance tracking and payment options
- Contracts with online signing and identity verification
- Invoicing with custom numbering and multi-currency support
- ANAF e-Factura for Romanian companies
- Branded client portal for accepting proposals and paying invoices
- Bank integrations with transaction sync and account data
- Helpdesk for managing client conversations across email, chat and portal
- REST API, webhooks, Zapier and MCP for integrations
- Free team tasks and role-based permissions
| - FTA-compliant invoicing with e-invoicing support
- Real-time VAT and corporate tax calculations
- Matha AI financial agent for proactive alerts and natural language queries
- Inventory tracking tied to books
- Expense capture with receipt scanning on mobile app
- Bank reconciliation and payment matching
- Multi-currency support
- Fixed asset management and depreciation schedules
- Peppol network for invoice exchange
- Mobile app for iOS and Android
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| What makes it different | - Built by a service business for service businesses, using their own product
- No per-user seat fees; unlimited team members
- Everything connected in one workflow from proposal to paid invoice
- Data export available on all plans including free; no lock-in
| - AI Financial Agent (Matha) for proactive monitoring and natural language financial insights
- Local UAE-based support team in English and Arabic with certified accountants
- Integrated bookkeeping, tax, and CFO services from certified experts
- Free data migration and account setup support on yearly plans
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 26 ● no change since last check | 51 ● no change since last check |
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| Trust Flow (Majestic) | 11 | 13 |
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| Citation Flow (Majestic) | 25 | 22 |
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| Referring domains (Majestic) | 42 | 78 |
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