| What it does | Find forgotten subscriptions before they charge you again
| Understand what your startup equity is really worth — and what to do with it
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| Stage | Startup
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| Founded | Not given
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| Based in | US
| GB
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| Pricing model | Freemium
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| Pricing | Free plan includes manual subscription tracking, renewal and trial reminders, 10 free statement scans (each covering up to 12 monthly PDF statements or a CSV export), and 10 on-device scans on iPhone and Android. Guard paid plan: $4.99/month or $2.99/month billed yearly at $35.88/year.
| Free tools including estimator and calculators with no sign-up required. Equity Starter Kit: free download. Equity Toolkit — US: $39 (one-off). Equity Toolkit — Europe: €39 (one-off). Equity Position Report: $129 (includes toolkit). Optional 24-hour human review: additional $249. RSU Prep Pack: $19.
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| Key features | - Gmail subscription discovery with read-only access to find receipts, trials, and renewal notices from the last 12 months
- Statement import and scanning for recurring charge detection
- Renewal and trial-end reminders before charges occur
- Unified dashboard showing all subscriptions, active count, monthly and yearly totals
- Monthly and yearly spending overview
- On-device statement scanning on iPhone and Android
- Price change, cancellation, and failed payment alerts
- Audit history of subscription changes while Guard is active
| - Free share value estimator adjusted for common vs preferred, dilution and sale tax by country
- Free exercise cost calculator including AMT tax implications
- Over 250 US and 50+ European company guides with valuation data
- Tax guides for 7 countries: Germany, UK, France, Spain, Italy, Netherlands and Poland
- Free RSU withholding and ESPP analysis tools for public company stock
- Exit waterfall calculator showing proceeds after investor preferences
- Equity Position Report with personalized dilution and tax analysis
- Ready-to-send sale documents and Deal Room control panel
- Free equity glossary and 2026 liquidity data
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| What makes it different | - No bank login required—never shares banking credentials or connects to bank accounts
- Privacy-first design with no automatic scanning or transaction feed monitoring
- You remain in control—Frobly never cancels subscriptions or touches your accounts
- Free plan forever with manual tracking and renewal reminders at no cost
- Gmail integration with read-only access and no automatic imports—you review everything first
| - Plain-English guidance with sources shown for tax rates, valuations and rules
- User maintains complete control over all decisions and equity
- GDPR-compliant data minimization with no data selling
- Structured A-Z deal map with clear professional stop points
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 18 ● no change since last check | 13 ● no change since last check |
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| Trust Flow (Majestic) | 10 | 9 |
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| Citation Flow (Majestic) | 38 | 27 |
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| Referring domains (Majestic) | 350 | 55 |
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Frobly
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