Holder Dashboard vs MarketPlays

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Holder Dashboard compared with MarketPlays
Detail	Holder Dashboard	MarketPlays
What it does	Historical fundamental stock rankings for US-listed companies	You call the theme, we build the basket.
Stage	Not given	Not given
Founded	Not given	Not given
Based in	BR	US
Pricing model	Freemium	Freemium
Pricing	Free: Public Archive through 2021. Founding membership: $99/year (locked price until October 31, 2026). Standard annual membership: $149/year. Monthly plan: $19/month.	Free: create account, pick themes, build portfolio, join discussions, connect 1 brokerage, place 1 trade, access AI research and watchlists. Pro: $9.99/month on web (7-day free trial), $11.99/month on Android, $14.99/month on iPhone; yearly plans save about 30%. Pro includes unlimited themes from 35
Key features	Historical fundamental rankings from 1996 through 2021 HDB Score composite metric Compare up to four companies side by side Tenure rankings measuring consistency Portfolio research shortlist for members Current and recent rankings for members	350+ investment themes Customizable ETF and crowd blend Real portfolio syncing via SnapTrade AI stock research Community discussions One-click basket investing Connects to 9 brokerages Portfolio change history Live intraday chart (Pro) Daily portfolio updates (Pro)
What makes it different	26 years of free historical data through 2021 requires no account Proprietary HDB Score algorithm based on historical fundamentals Built independently with publicly documented methodology Focuses on fundamental consistency rather than predicting returns	Blend real ETF holdings with actual investor holdings to see where money is moving No copying a single investor or fund; uses aggregated anonymous investor data Money and positions stay in your existing brokerage No personalized investment advice or automatic trading Explore unlimited themes and research for free
Community votes	0	0
DR (Domain Rating by Ahrefs)	2 +1 (up) since last check	10 no change since last check
Trust Flow (Majestic)	2	4
Citation Flow (Majestic)	27	23
Referring domains (Majestic)	51	29

6 details filled in for both companies.

More alternatives to Holder Dashboard More alternatives to MarketPlays