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Leal vs Subsets

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Leal compared with Subsets
DetailLeal logo LealSubsets logo Subsets
What it doesDigital loyalty cards for Apple & Google Wallet AI-driven lifecycle experimentation and automation for consumer subscriptions
StageStartup Not given
Founded2025 2022
Based inIE DK
Pricing modelFreemium Not given
PricingFree plan: $0/month with unlimited customers and one card design. Pro: $99/month (or $82.50/month with annual billing, 2 months free) for unlimited card designs, locations, automation, customer segmentation and API access. Agency: $149/month (or $124/month with annual billing, 2 months free) for fiv Not given
Key features
  • Digital stamp cards in Apple Wallet and Google Wallet
  • QR code enrollment
  • Automated stamping via POS integrations
  • Customer segmentation
  • Multi-location management
  • Staff counter app for iOS and Android
  • REST API and webhooks for developers
  • Predictive audience segmentation with AI
  • Explainable AI for behavioral insights
  • A/B testing and experiments
  • Real-time metrics tracking
  • Statistical significance detection
  • Automated results analysis
  • Conversion of experiments to automations
  • Multi-channel experiment deployment
  • Lifetime value optimization
  • No-code platform for commercial teams
What makes it different
  • No app required for customers, cards live in Apple Wallet and Google Wallet pre-installed on phones
  • Permanent free plan with no expiry date, no credit card required
  • One flat price that doesn't grow with success, Pro includes unlimited locations and API
  • Setup in under 15 minutes, no technical skills required
  • Founder-led company with personal email support
  • Purpose-built for commercial teams without engineering requirements
  • Explainable AI to understand behavioral drivers of churn
  • Automatic promotion of winning experiments to always-on automations
  • Full subscription lifecycle coverage from onboarding to reactivation
  • Integrated analysis across engagement and retention metrics
Community votes00
DR (Domain Rating by Ahrefs)25 no change since last check27 +1 (up) since last check
Trust Flow (Majestic)77
Citation Flow (Majestic)3032
Referring domains (Majestic)52158

5 details filled in for both companies.

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