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MagicPay vs SMSala

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

MagicPay compared with SMSala
DetailMagicPay logo MagicPay SMSala
What it doesFintech Suite that brings all your business's payment needs together on one platform Global CPaaS platform for SMS, WhatsApp, RCS, Voice and Email messaging
StageNot given Established
Founded2023 2010
Based inTR AE
Pricing modelContact for pricing Contact for pricing
PricingNot given SMS pricing varies by destination, route and volume; pricing starts at €0.2750 per message for Afghanistan on Carrier Direct routes. WhatsApp, RCS and Voice pricing available upon request. Enterprise volume discounts available.
Key features
  • AI Routing - automatic payment processor selection based on card and agreement data
  • Dealer Collections - manage dealer and franchise payments with invoice tracking
  • Digital Wallets - branded open-loop and closed-loop wallet infrastructure
  • SMS messaging across 190+ countries with direct operator routes
  • WhatsApp Business API with templates and catalogs
  • OTP and 2FA verification with flash call support
  • RCS Business Messaging with rich cards and carousels
  • Programmable voice for alerts and TTS broadcasts
  • Marketing automation across multiple channels
  • Cloud PBX with IVR and routing
  • REST APIs and SDKs for multiple programming languages
  • Real-time delivery tracking and analytics dashboards
  • AI-powered chatbots with no-code automation flows
What makes it different
  • Works with existing banks and payment providers instead of replacing them
  • AI-powered routing that analyzes approval rates, costs and connection performance
  • SaaS and on-premise deployment options for operational flexibility
  • 24/7 support for payment operations
  • Unlimited routing rules with full control through dashboard
  • Direct operator connections rather than grey routes for faster delivery
  • 24/7 Network Operations Center with real engineers monitoring traffic
  • Compliance handled as part of platform, not as add-on fee
  • All major messaging channels unified on single platform and API
  • 99.95% platform uptime SLA with 2 billion messages processed annually
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)13 +4 (up) since last check59 no change since last check
Trust Flow (Majestic)28
Citation Flow (Majestic)2537
Referring domains (Majestic)20247

6 details filled in for both companies.

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