| What it does | FTA-compliant accounting software with AI and local expert services for UAE businesses
| Month-end close software for CA firms in India
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| Stage | Established
| Startup
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| Founded | 2018
| 2024
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| Based in | AE
| IN
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| Pricing model | Freemium
| Free trial
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| Pricing | Starter: AED 60/month (billed monthly) or AED 0 yearly; Essential: AED 99/month (billed monthly); Advance: AED 170/month (billed monthly). E-invoicing only plans start at AED 1,000 per year per company. All prices exclude 5% VAT. Free 14-day trial available.
| Three monthly plans priced per active client: Essential ₹1,999/month (10 clients included, then ₹149 each), Firm ₹4,499/month (30 clients included, then ₹119 each), Scale ₹9,999/month (75 clients included, then ₹99 each). Annual billing includes 2 months free. All prices exclude 18% GST. Extra Whats
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| Key features | - FTA-compliant invoicing with e-invoicing support
- Real-time VAT and corporate tax calculations
- Matha AI financial agent for proactive alerts and natural language queries
- Inventory tracking tied to books
- Expense capture with receipt scanning on mobile app
- Bank reconciliation and payment matching
- Multi-currency support
- Fixed asset management and depreciation schedules
- Peppol network for invoice exchange
- Mobile app for iOS and Android
| - Extract: reads bank statements, Tally exports, and GST/TDS registers into structured lines
- Recon: matches bank to books in 5 passes (exact, same-day, close, firm rules, splits) with exception queues
- Narrate: drafts source-traceable monthly MIS with every figure linked to source transactions
- Chaser: sends automated document follow-ups via email and WhatsApp on schedule
- Full audit trail: logs all decisions, corrections, and sign-offs with who made them and when
- Unlimited users: entire firm can access, never priced per seat
- Integration with Tally and Zoho Books without migration
- Role-based access for partners, managers, and juniors
- Processing speed under 1 second from file to reconciled numbers
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| What makes it different | - AI Financial Agent (Matha) for proactive monitoring and natural language financial insights
- Local UAE-based support team in English and Arabic with certified accountants
- Integrated bookkeeping, tax, and CFO services from certified experts
- Free data migration and account setup support on yearly plans
| - Exception-first design surfaces only genuine mismatches that need human judgment
- 100% source-traceable MIS figures linked to bank and book lines behind them
- Cost per client decreases with scale; ₹133 per client per month on Scale plan
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 50 ▼ −1 (down) since last check | 1 ● no change since last check |
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| Trust Flow (Majestic) | 13 | 7 |
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| Citation Flow (Majestic) | 22 | 15 |
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| Referring domains (Majestic) | 78 | 4 |
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