| What it does | FTA-compliant accounting software with AI and local expert services for UAE businesses
| WhatsApp invoicing for Indian freelancers
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| Stage | Established
| Startup
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| Founded | 2018
| 2025
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| Based in | AE
| IN
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| Pricing model | Freemium
| Freemium
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| Pricing | Starter: AED 60/month (billed monthly) or AED 0 yearly; Essential: AED 99/month (billed monthly); Advance: AED 170/month (billed monthly). E-invoicing only plans start at AED 1,000 per year per company. All prices exclude 5% VAT. Free 14-day trial available.
| Free: unlimited quotes, 5 invoices per month, 3 contracts total, 5 clients, 3 saved services, email delivery. Pro: ₹249/month or ₹199/month billed yearly (₹2,388 per year), includes unlimited invoices, clients, contracts, services, AI from sentences or voice notes (10 per day), WhatsApp delivery, an
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| Key features | - FTA-compliant invoicing with e-invoicing support
- Real-time VAT and corporate tax calculations
- Matha AI financial agent for proactive alerts and natural language queries
- Inventory tracking tied to books
- Expense capture with receipt scanning on mobile app
- Bank reconciliation and payment matching
- Multi-currency support
- Fixed asset management and depreciation schedules
- Peppol network for invoice exchange
- Mobile app for iOS and Android
| - AI-powered invoice creation from one sentence or voice note on Pro
- Professional PDF invoices with GST, TDS, and hourly quantities
- UPI payment links and QR codes on invoices
- E-signatures on contracts with OTP verification and audit trail
- Dashboard tracking of all quotes, contracts, and invoices with status
- Automatic payment reminders by email on Free, email and WhatsApp on Pro
- Branded PDFs with logo, colours, and fonts on Pro
- Quote-to-contract-to-invoice workflow with data carried across
- Support for international clients in USD, EUR, GBP and other currencies
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| What makes it different | - AI Financial Agent (Matha) for proactive monitoring and natural language financial insights
- Local UAE-based support team in English and Arabic with certified accountants
- Integrated bookkeeping, tax, and CFO services from certified experts
- Free data migration and account setup support on yearly plans
| - Created inside WhatsApp without leaving the chat or installing an app
- Designed specifically for how Indian freelancers actually work on phones and WhatsApp
- Complete quote-to-payment workflow in one place without data re-entry
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 50 ▼ −1 (down) since last check | 3 ● no change since last check |
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| Trust Flow (Majestic) | 13 | 3 |
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| Citation Flow (Majestic) | 22 | 23 |
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| Referring domains (Majestic) | 78 | 25 |
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