Understand what your startup equity is really worth — and what to do with it
Stage
Not given
Not given
Founded
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Not given
Based in
US
GB
Pricing model
Freemium
Not given
Pricing
Personal: Free forever. Family: $14.99/month or $149/year. Pro: $9.99/month standalone or $99.90/year, or $7.99/month with Family. Elite: $49.99/month for first 3 seats, $19/month per additional seat.
Free tools including estimator and calculators with no sign-up required. Equity Starter Kit: free download. Equity Toolkit — US: $39 (one-off). Equity Toolkit — Europe: €39 (one-off). Equity Position Report: $129 (includes toolkit). Optional 24-hour human review: additional $249. RSU Prep Pack: $19.
Key features
Bill Tracker - Track recurring bills with AutoPay marking
Income Tracker - Log income sources with pay frequency
Debt Payoff Calculator - Choose avalanche or snowball strategy
Bank Sync via Plaid - Automatic transaction categorization
Bank-Verified Payments - Checks against real bank activity
Budget Health Score - 0-100 score showing spending alignment
Net Worth Tracker - Track assets and debts
Invoicing and A/R - Create and track invoices with online payments
Profit & Loss Summary - Export P&L statements for accounting
Household member accounts - Up to 5 members with shared budget
Free share value estimator adjusted for common vs preferred, dilution and sale tax by country
Free exercise cost calculator including AMT tax implications
Over 250 US and 50+ European company guides with valuation data
Tax guides for 7 countries: Germany, UK, France, Spain, Italy, Netherlands and Poland
Free RSU withholding and ESPP analysis tools for public company stock
Exit waterfall calculator showing proceeds after investor preferences
Equity Position Report with personalized dilution and tax analysis
Ready-to-send sale documents and Deal Room control panel
Free equity glossary and 2026 liquidity data
What makes it different
Bank-verified payments confirm actual clearing dates against bank activity
Completely free personal tier with no credit card required
Shared household finances for up to 5 members
Built-in invoicing and business tools without separate apps
Revenue portion supports community aid for basic necessities
Plain-English guidance with sources shown for tax rates, valuations and rules
User maintains complete control over all decisions and equity
GDPR-compliant data minimization with no data selling
Structured A-Z deal map with clear professional stop points