| What it does | AI bookkeeping for freelancers and small businesses
| Month-end close software for CA firms in India
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| Stage | Not given
| Startup
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| Founded | Not given
| 2024
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| Based in | Not given
| IN
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| Pricing model | Freemium
| Free trial
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| Pricing | Starter is free ($0/month). Pro is $20/month or $198/year ($16.50/month equivalent), saving $42/year with annual billing.
| Three monthly plans priced per active client: Essential ₹1,999/month (10 clients included, then ₹149 each), Firm ₹4,499/month (30 clients included, then ₹119 each), Scale ₹9,999/month (75 clients included, then ₹99 each). Annual billing includes 2 months free. All prices exclude 18% GST. Extra Whats
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| Key features | - Dashboard and manual transactions
- Invoices, customer records and bill tracking
- Business mileage logging with route planning (Pro)
- Connected bank feeds and reconciliation (Pro)
- Financial reports: Profit & Loss, Balance Sheet, Cash Flow (Pro)
- Pocket Assistant AI guidance and suggestions (Pro)
- Receipt and bill scan autofill (Pro)
- Budgets and financial comparisons (Pro)
- Multi-device access via web browser
- Support for Android and iOS apps
| - Extract: reads bank statements, Tally exports, and GST/TDS registers into structured lines
- Recon: matches bank to books in 5 passes (exact, same-day, close, firm rules, splits) with exception queues
- Narrate: drafts source-traceable monthly MIS with every figure linked to source transactions
- Chaser: sends automated document follow-ups via email and WhatsApp on schedule
- Full audit trail: logs all decisions, corrections, and sign-offs with who made them and when
- Unlimited users: entire firm can access, never priced per seat
- Integration with Tally and Zoho Books without migration
- Role-based access for partners, managers, and juniors
- Processing speed under 1 second from file to reconciled numbers
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| What makes it different | - No credit card required to start free Starter plan
- User maintains full control over all decisions and suggestions
- Can start with manual bookkeeping without bank connection
- Import records from QuickBooks, spreadsheets, or archives
- Single flat price with no per-feature upsells
| - Exception-first design surfaces only genuine mismatches that need human judgment
- 100% source-traceable MIS figures linked to bank and book lines behind them
- Cost per client decreases with scale; ₹133 per client per month on Scale plan
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 3 ▼ −1 (down) since last check | 1 ● no change since last check |
| Trust Flow (Majestic) | 0 | 7 |
| Citation Flow (Majestic) | 19 | 15 |
| Referring domains (Majestic) | 8 | 4 |