Understand what your startup equity is really worth — and what to do with it
Free attractiveness test and face rating with transparent metrics
Stage
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Pricing model
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Freemium
Pricing
Free tools including estimator and calculators with no sign-up required. Equity Starter Kit: free download. Equity Toolkit — US: $39 (one-off). Equity Toolkit — Europe: €39 (one-off). Equity Position Report: $129 (includes toolkit). Optional 24-hour human review: additional $249. RSU Prep Pack: $19.
Free: Score, percentile, tier, radar and history. 20 Credits: $5.99 for two deep reports. 60 Credits: $9.99 for six deep reports. Pro (monthly): $9.99/mo for unlimited measurements and reports. Pro (yearly): $59.99/yr ($5.00/mo billed yearly).
Key features
Free share value estimator adjusted for common vs preferred, dilution and sale tax by country
Free exercise cost calculator including AMT tax implications
Over 250 US and 50+ European company guides with valuation data
Tax guides for 7 countries: Germany, UK, France, Spain, Italy, Netherlands and Poland
Free RSU withholding and ESPP analysis tools for public company stock
Exit waterfall calculator showing proceeds after investor preferences
Equity Position Report with personalized dilution and tax analysis
Ready-to-send sale documents and Deal Room control panel
Free equity glossary and 2026 liquidity data
1–10 attractiveness rating
PSL score (0–8 scale)
Percentile ranking
Eight-metric breakdown
Face shape detection
Five-dimension radar chart
AI deep reports
Anonymous result history
478-point facial landmark detection
What makes it different
Plain-English guidance with sources shown for tax rates, valuations and rules
User maintains complete control over all decisions and equity
GDPR-compliant data minimization with no data selling
Structured A-Z deal map with clear professional stop points
Entirely browser-based—photos never leave your device
Transparent public scale with published metrics and weights
Deterministic scoring with no random variation
Free forever core score—no sign-up required
Reference targets cross-checked against published research
PrivateTechShares
FaceRuler