Photograph collections, identify items with AI, and track their value
Understand what your startup equity is really worth — and what to do with it
Stage
Not given
Not given
Founded
Not given
Not given
Based in
SE
GB
Pricing model
Freemium
Not given
Pricing
Free (no subscription): 20 scans/month, up to 50 items. Pro: €3.99/month or €45/year with 200 scans/month, up to 2,000 items. Ultra: €8.99/month or €90/year with 1,000 scans/month, up to 5,000 items.
Free tools including estimator and calculators with no sign-up required. Equity Starter Kit: free download. Equity Toolkit — US: $39 (one-off). Equity Toolkit — Europe: €39 (one-off). Equity Position Report: $129 (includes toolkit). Optional 24-hour human review: additional $249. RSU Prep Pack: $19.
Key features
AI-powered item identification from photos
Market value estimation and tracking
34 collectible categories
Location and shelf organization
Collection sharing with family
PDF export
Private by default with selective sharing
Cross-device sync
12 language support
Free share value estimator adjusted for common vs preferred, dilution and sale tax by country
Free exercise cost calculator including AMT tax implications
Over 250 US and 50+ European company guides with valuation data
Tax guides for 7 countries: Germany, UK, France, Spain, Italy, Netherlands and Poland
Free RSU withholding and ESPP analysis tools for public company stock
Exit waterfall calculator showing proceeds after investor preferences
Equity Position Report with personalized dilution and tax analysis
Ready-to-send sale documents and Deal Room control panel
Free equity glossary and 2026 liquidity data
What makes it different
One-tap AI identification turning photos into searchable catalog records
Direct marketplace integration to list items for sale
Supports 34 specialized collection categories with category-specific fields
Family coordination for shared home inventories
Private by default with user control over sharing and AI usage
Plain-English guidance with sources shown for tax rates, valuations and rules
User maintains complete control over all decisions and equity
GDPR-compliant data minimization with no data selling
Structured A-Z deal map with clear professional stop points
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