| What it does | Make every rupee intentional
| AI-powered personal finance and household management platform
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| Stage | Not given
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| Founded | Not given
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| Based in | IN
| CZ
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| Pricing model | Free
| Freemium
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| Pricing | Not given
| Free: £0 (2 bank accounts, 1 property, 1 vehicle, 1 broker, £0.35 AI credit/month). Premium: £3.25/month or £38.99/year (unlimited accounts, 5 properties, 5 vehicles, 5 profiles, £2.60 AI credit/month). Max: £8.33/month or £99.99/year (unlimited assets, 15 profiles, £6.90 AI credit/month). Premium L
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| Key features | - Tag spending as Required, Optional or Impulsive
- Spend nudges when opening Swiggy, Amazon, Uber and 12 other apps
- Monthly budget with category limits
- Spending score from 0 to 100
- Recurring payments tracker with reminders
- Bill splitting
- Optional bank SMS tracking
- Left for today calculation
- No bank login or UPI PIN required
| - Bank statement import from 203 formats in 31 countries
- Budget management with 50/30/20 or envelope method
- Subscription and recurring payment tracking
- Investment portfolio tracking for stocks, ETFs and crypto
- Real estate and property valuation
- Vehicle and valuables tracking
- Shared expenses and bill splitting
- AI assistant for financial questions and analysis
- Tax orientation tools
- Net worth calculation and tracking
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| What makes it different | - Asks why you spent, not just what
- Screenshot recognition runs on your phone, never uploaded
- Completely free with no ads or subscriptions
- Real-time nudges when opening spending apps
- Zero-based budgeting with automatic Not allocated category
| - Comprehensive wealth management in one app covering accounts, investments, real estate, vehicles and valuables
- AI assistant that understands your data and answers financial questions with sources
- Privacy-first design with EU data centers, no bank password required, and data never sold
- Supports 203 bank statement formats from 31 countries
- Free tier genuinely usable forever with no dark patterns
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 6 ● no change since last check | 17 ● no change since last check |
| Trust Flow (Majestic) | 4 | 8 |
| Citation Flow (Majestic) | 17 | 28 |
| Referring domains (Majestic) | 19 | 36 |