Launch playbook: getting the most from launch week on Fynora Launch
Launching takes more than pressing publish. Fynora Launch has put the steps founders ask about in one place.
Ahead of the launch
1. Fill in the details
Say plainly what the product does and who it is for, add the common questions with answers, and fill in your founder profile with a photo and a link.
2. Prepare your visuals
Use a sharp logo and a few screenshots of the real product. A short demo video helps people understand it in seconds.
3. Choose a good moment
Launch when you have time to take part. A week with a free diary lets you reply quickly and share updates as they happen.
4. Line up your announcement
Draft your launch day posts and email in advance, and tell your team the date so they can share it as themselves.
When your listing goes live
5. Join the conversation
Respond to every comment, on your listing and wherever you shared it. Short, honest answers are fine.
6. Tell your followers
Write one honest post about what you built and why, with the listing link. Pin it, and put the link in your bio while launch week runs.
7. Send your announcement
A personal email to your users on launch day works well. Keep it short, include the link and add it to your welcome email for the week.
8. Share in the right places
Post only where the rules allow it and the topic fits. Write in your own name, answer questions there too, and use Show HN for something people can try.
Share the launch and let people judge it. Votes cannot be bought, one person has one vote, and extra accounts or vote exchanges are not allowed.
In the days after going live
9. Add other directories
Look at other launch and startup directories that fit your category, and list there during or after the week.
10. Embed the badge
Place the badge somewhere visible, such as your footer. It links straight to your listing page.
11. Polish the details
When the same question comes up twice, add the answer to your FAQs. Update screenshots or wording as you learn what people need.
12. Repost with an update
Post on LinkedIn again after the first day with new detail. A behind-the-scenes note works better than a reminder.
Beyond launch week
13. See what worked
Compare the places you shared using your analytics. Links with tracking tags show which posts and directories brought sign-ups.
14. Keep the page up to date
Your listing stays up after the week. Keep the pricing, screenshots and description current so it stays accurate.
15. Use your next milestone
Keep a note of your next big update. A relaunch with a clear story about what changed works better than a reminder.
Where else to launch
Best Launch Directories compares launch directories, startup directories and AI tool lists, with each one's Domain Rating, pricing and link type, so you can pick the ones that fit.
Add-ons for launch week
If you would like extra help, Fynora Launch sells the following, each at the price shown. All of them are optional.
- Featured launch $19
7 days in the homepage's Featured spot, starting with your launch week and labelled Featured. No vote is added.
- Multi-site bundle $99
Write your listing once. We launch it for you on the other 49 launch and discovery sites, reworded for each one, and any edit you make afterwards reaches every one of them automatically.
- Done-for-you listing $149.99
We create your listing on 49 other launch and discovery sites, word each description for that site, and send you one email with all the links.
- Opening page $49
A 7-day run in the homepage Sponsored slot: your company name, logo, tagline and link.
- Category page $19
The top of your listing's category page for 7 days, with a Sponsored label.
- Weekly newsletter $29
The weekly newsletter's Sponsored place, for one issue.
- Billboard from $5
A board of paid places ordered by total contributed, highest first. Votes are a different system and are never bought.
- Product review $19
Commission a structured review of your product from your public pages and your listing. It shows on your listing, labelled as paid for by the maker, and is never a vote or rating.
- Editorial founder feature $29
An article about the founder, written from their own story, profile and listing facts, then edited by one of our editors. Nothing is made up.
Prices are in US dollars; VAT is added where it is due.
Questions
- What timing works for sharing a launch?
- Share on the day your listing goes live, then post again during launch week with something new. Be around to reply on the first day.
- May I ask for votes?
- Yes, ask the people who know your product. They each have one vote; votes can never be bought and extra accounts are not allowed.
- Should I launch in more than one directory?
- Pick directories that match what you have built, compare their price and link type, and give each listing its own description.
- Is there anything to do after launch week?
- Learn from your analytics, keep pricing and screenshots current, and come back with a relaunch after a major update.
We hope it helps. The Fynora Launch help centre answers the questions this page does not. Open the help centre