Hielda

Q&A

How does Hielda work?

When an invoice goes unpaid, Hielda sends escalating chase emails on your behalf, starting with friendly reminders before the due date and progressing to formal notices that add statutory interest and fixed recovery costs under UK law. You're CC'd on every email but never have to be the one asking for the money.

Can I charge interest on an overdue invoice in the UK?

Yes. Under the UK Late Payment of Commercial Debts (Interest) Act 1998, every overdue B2B invoice automatically accrues statutory interest at 8% above the Bank of England base rate, plus a fixed sum for debt recovery costs: £40 for invoices under £1,000, £70 for £1,000–£9,999.99, or £100 for £10,000+. The right is automatic under law.

Won't my client be annoyed with me?

The chase doesn't come from you. Hielda acts as your outsourced accounts team—your client receives formal notices from a third party, not from you personally. This mirrors how large companies handle late payment with separate teams for commissioning and accounts.

Is this all actually legal?

Yes. The Late Payment of Commercial Debts (Interest) Act 1998 is a UK statute giving every B2B supplier the right to charge interest and a fixed sum for debt recovery costs on overdue invoices. Hielda doesn't go beyond what the law already permits—it simply makes claiming what you're owed automatic.

How much does Hielda cost?

Hielda costs £3.99 a month or £34.99 a year (saving about 27%). A 6-week free trial is available with no credit card required. One late payment fee recovered typically covers a year's subscription.