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Artificial vs BackPedal

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Artificial compared with BackPedal
DetailArtificial logo ArtificialBackPedal logo BackPedal
What it doesSpecialty (re)insurance technology for brokers and insurers GPS tracker and recovery service for stolen bikes across the UK
StageEstablished Established
Founded2013 2021
Based inGB GB
Pricing modelNot given Paid
PricingNot given Recovery only: £5.99/month with no upfront cost. Tracker + Recovery: £89 kit plus £5.99/month. Tracker + Recovery + Insurance: £89 kit plus monthly price based on bike value. Yearly plans are 10% off; 3-year plans are 20% off. Multi-bike discount: 10% off all bikes when protecting two or more.
Key features
  • Algorithmic underwriting with human oversight
  • Underwriting workbench for risk assessment
  • Real-time aggregation and reporting
  • Open market risk underwriting
  • Portfolio underwriting
  • Capital deployment optimisation
  • Delegated authority management
  • Consortia digitisation
  • Core broking engine
  • Facilities management
  • Hidden GPS and Bluetooth beacon trackers with 3-year battery life
  • Self-fit tracker kit installed in 5-10 minutes at home
  • 24/7 dedicated recovery team response to stolen bike reports
  • In-house data analysis and recovery planning platform
  • Works with existing trackers: AirTag, Bosch, PowUnity, Cowboy, VanMoof, and others
  • Recovery agents trained to de-escalate and work with police
  • Recovery Promise: full refund if bike cannot be recovered
What makes it different
  • 80% reduction in admin costs for brokers
  • Transactions completed in 7 seconds
  • AI decisions with explainability and control
  • Built by the industry for the industry
  • End-to-end platform owned entirely
  • 80%+ recovery rate with most bikes returned within 48 hours
  • Recovered over 1,000 bikes since founding
  • No call-out fees or excess charges for recoveries
  • Tailored hidden casings by bike model to avoid thief detection
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)46 −1 (down) since last check29 no change since last check
Trust Flow (Majestic)165
Citation Flow (Majestic)3627
Referring domains (Majestic)30774

6 details filled in for both companies.

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