Hielda vs Counsely
A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.
Hielda compared with Counsely
| Detail | 
Hielda | 
Counsely |
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| What it does | Automatic late invoice chasing and statutory interest enforcement for UK freelancers and SMEs
| AI-powered contract analysis and creation for iOS
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| Stage | Not given
| Not given
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| Founded | Not given
| Not given
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| Based in | GB
| Not given
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| Pricing model | Free trial
| Freemium
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| Pricing | Monthly: £3.99/month (cancel anytime, no lock-in). Annual: £34.99/year (saves 27%). 6-week free trial, no credit card required.
| Free: 2 contract analyses and 1 contract creation per month. Credits: $1.99 (3 credits), $4.99 (10 credits), $9.99 (25 credits), $14.99 (50 credits); 1 credit = 1 analysis, 2 credits = 1 creation; credits never expire. Pro: $9.99/month or $79.99/year for 30 analyses and 15 creations per month.
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| Key features | - Automated escalating chase emails with optional statutory interest and recovery fees
- Interest tracking calculated daily at 8% above Bank of England base rate
- Fixed debt recovery costs (£40–£100 based on invoice value)
- Eight-stage chase sequence over 30 days, then monthly reminders
- Letter Before Action automatically drafted at 30 days overdue
- User confirmation step before every chase email is sent
- Invoice creation and import from purchase orders
- Consolidated statements for clients with multiple overdue invoices
- Dispute resolution with automatic pause and resume of chasing
- Option to chase without adding penalties on specific invoices
| - AI risk analysis with 1-25 severity score
- 8 contract templates
- 30 languages for contract generation
- On-device OCR scanning
- Color-coded clause analysis
- Plain-language risk summaries
- Jurisdiction-aware analysis
- Bilingual PDF contracts
- PDF export with branding
- Automatic risk analysis of created contracts
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| What makes it different | - Acts as an outsourced accounts department so clients receive formal notices from a third party, not the freelancer personally
- Automatically enforces statutory rights under UK Late Payment Act that most freelancers don't claim
- Every email is confirmed by the user before sending, maintaining complete control
- Tracks interest and charges to the day with automatic daily recalculation
- One recovered late payment fee typically covers a full year's subscription
| - Privacy-first: all scanning happens on-device with Apple Vision
- No data stored: AI provider deletes processed text within 30 days
- Explicit consent required for text analysis
- 30 languages including Arabic, Chinese, Japanese, Korean
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 4 ● no change since last check | Not checked yet ● no change since last check |
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| Trust Flow (Majestic) | 8 | 0 |
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| Citation Flow (Majestic) | 19 | 0 |
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| Referring domains (Majestic) | 7 | 0 |
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5 details filled in for both companies.
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