Hielda vs Definely
A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.
Hielda compared with Definely
| Detail | 
Hielda | 
Definely |
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| What it does | Automatic late invoice chasing and statutory interest enforcement for UK freelancers and SMEs
| Independent review for complex contracts
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| Stage | Not given
| Not given
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| Founded | Not given
| Not given
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| Based in | GB
| GB
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| Pricing model | Free trial
| Not given
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| Pricing | Monthly: £3.99/month (cancel anytime, no lock-in). Annual: £34.99/year (saves 27%). 6-week free trial, no credit card required.
| Not given
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| Key features | - Automated escalating chase emails with optional statutory interest and recovery fees
- Interest tracking calculated daily at 8% above Bank of England base rate
- Fixed debt recovery costs (£40–£100 based on invoice value)
- Eight-stage chase sequence over 30 days, then monthly reminders
- Letter Before Action automatically drafted at 30 days overdue
- User confirmation step before every chase email is sent
- Invoice creation and import from purchase orders
- Consolidated statements for clients with multiple overdue invoices
- Dispute resolution with automatic pause and resume of chasing
- Option to chase without adding penalties on specific invoices
| - ISO 27001, ISO 42001, and SOC 2 Type 2 certified security
- Customer data never used to train AI models
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| What makes it different | - Acts as an outsourced accounts department so clients receive formal notices from a third party, not the freelancer personally
- Automatically enforces statutory rights under UK Late Payment Act that most freelancers don't claim
- Every email is confirmed by the user before sending, maintaining complete control
- Tracks interest and charges to the day with automatic daily recalculation
- One recovered late payment fee typically covers a full year's subscription
| - Independent review keeps lawyers in control while AI accelerates drafting
- Rules-based technology provides auditable, structural review with full transparency
- Integrated directly into existing lawyer workflows without tool switching
- Improves document quality, consistency, and reduces human error risk
- Built by former Magic Circle lawyers who understand legal work requirements
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 4 ● no change since last check | 59 ● no change since last check |
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| Trust Flow (Majestic) | 8 | 13 |
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| Citation Flow (Majestic) | 19 | 38 |
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| Referring domains (Majestic) | 7 | 453 |
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4 details filled in for both companies.
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