Automatic late invoice chasing and statutory interest enforcement for UK freelancers and SMEs
AI-powered credit repair software for dispute letter generation and client management
Stage
Not given
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Founded
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Based in
GB
US
Pricing model
Free trial
Freemium
Pricing
Monthly: £3.99/month (cancel anytime, no lock-in). Annual: £34.99/year (saves 27%). 6-week free trial, no credit card required.
Free plan: No charges, unlimited clients, unlimited letters, all Attack types, one-click report import, built-in mailing with tracking. Pro Monthly: $1 for first 14 days, then $197 per month. Pro Yearly: $1,970 billed annually (45% off, 2 months free from regular price of $3,564). Attack pricing: $1
Key features
Automated escalating chase emails with optional statutory interest and recovery fees
Interest tracking calculated daily at 8% above Bank of England base rate
Fixed debt recovery costs (£40–£100 based on invoice value)
Eight-stage chase sequence over 30 days, then monthly reminders
Letter Before Action automatically drafted at 30 days overdue
User confirmation step before every chase email is sent
Invoice creation and import from purchase orders
Consolidated statements for clients with multiple overdue invoices
Dispute resolution with automatic pause and resume of chasing
Option to chase without adding penalties on specific invoices
AI-powered dispute letter generation for all three bureaus
Five non-static attack types plus static letters and AI planning
One-click USPS mailing with built-in tracking
Unlimited clients and letters
Branded client portal and reporting
CSV bulk client import
What makes it different
Acts as an outsourced accounts department so clients receive formal notices from a third party, not the freelancer personally
Automatically enforces statutory rights under UK Late Payment Act that most freelancers don't claim
Every email is confirmed by the user before sending, maintaining complete control
Tracks interest and charges to the day with automatic daily recalculation
One recovered late payment fee typically covers a full year's subscription
Process clients 70% faster than manual methods
No monthly fees, pay only per attack sent
AI technology that plans rounds and picks creditors automatically
Unlimited clients at no additional cost
Complete business operating system with client management and billing
Hielda
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