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Hielda vs Markpilot

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Hielda compared with Markpilot
DetailHielda logo HieldaMarkpilot logo Markpilot
What it doesAutomatic late invoice chasing and statutory interest enforcement for UK freelancers and SMEs The simplest way to protect your brand across Europe
StageNot given Not given
FoundedNot given Not given
Based inGB Not given
Pricing modelFree trial Paid
PricingMonthly: £3.99/month (cancel anytime, no lock-in). Annual: £34.99/year (saves 27%). 6-week free trial, no credit card required. Starter: €210 service fee plus EUIPO fees paid by user (1st class €850, 2nd class +€50, 3rd class onwards +€150). Standard: €1,060 all-inclusive (€210 service + €850 EUIPO fees for 1 class). Premium: €1,200 all-inclusive (€350 service + €850 EUIPO fees for 1 class, includes express 24-hour filing an
Key features
  • Automated escalating chase emails with optional statutory interest and recovery fees
  • Interest tracking calculated daily at 8% above Bank of England base rate
  • Fixed debt recovery costs (£40–£100 based on invoice value)
  • Eight-stage chase sequence over 30 days, then monthly reminders
  • Letter Before Action automatically drafted at 30 days overdue
  • User confirmation step before every chase email is sent
  • Invoice creation and import from purchase orders
  • Consolidated statements for clients with multiple overdue invoices
  • Dispute resolution with automatic pause and resume of chasing
  • Option to chase without adding penalties on specific invoices
  • Free trademark availability check
  • Automated class and term selection
  • Legal partner filing with EUIPO
  • Brand monitoring and alerts
  • EUIPO fee payment handling
  • Express 24-hour filing option
  • One year monitoring included
  • Optional legal consultation (€60)
  • Protection in all 27 EU countries
  • 30% discount on legal dispute services
What makes it different
  • Acts as an outsourced accounts department so clients receive formal notices from a third party, not the freelancer personally
  • Automatically enforces statutory rights under UK Late Payment Act that most freelancers don't claim
  • Every email is confirmed by the user before sending, maintaining complete control
  • Tracks interest and charges to the day with automatic daily recalculation
  • One recovered late payment fee typically covers a full year's subscription
  • Transparent, flat pricing with no hidden costs or billable hours
  • Simpler alternative to traditional law firms
Community votes00
DR (Domain Rating by Ahrefs)4 no change since last checkNot checked yet no change since last check
Trust Flow (Majestic)80
Citation Flow (Majestic)190
Referring domains (Majestic)70

5 details filled in for both companies.

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