FTA-compliant accounting software with AI and local expert services for UAE businesses
Simple Making Tax Digital software for sole traders and landlords
Stage
Established
Startup
Founded
2018
2026
Based in
AE
GB
Pricing model
Freemium
Freemium
Pricing
Starter: AED 60/month (billed monthly) or AED 0 yearly; Essential: AED 99/month (billed monthly); Advance: AED 170/month (billed monthly). E-invoicing only plans start at AED 1,000 per year per company. All prices exclude 5% VAT. Free 14-day trial available.
Free for the entire 2026-27 tax year (6 April 2026 to 5 April 2027). From 2027-28 onwards: £19.99 per year. No VAT currently added, no per-submission fees, no tiers.
Key features
FTA-compliant invoicing with e-invoicing support
Real-time VAT and corporate tax calculations
Matha AI financial agent for proactive alerts and natural language queries
Inventory tracking tied to books
Expense capture with receipt scanning on mobile app
Bank reconciliation and payment matching
Multi-currency support
Fixed asset management and depreciation schedules
Peppol network for invoice exchange
Mobile app for iOS and Android
Quarterly updates for self-employment income
Quarterly updates for UK property income including residential finance costs
CSV and Excel import with column mapping
AI categorisation of transactions into HMRC categories
AI pre-submission review to catch errors before HMRC
Standard or calendar quarters, chosen per tax year
Annual adjustments and final declaration
HMRC Assist feedback shown with tax estimate
Audit-ready records with timestamps and references
Consolidated expenses support for turnover under £90,000
What makes it different
AI Financial Agent (Matha) for proactive monitoring and natural language financial insights
Local UAE-based support team in English and Arabic with certified accountants
Integrated bookkeeping, tax, and CFO services from certified experts
Free data migration and account setup support on yearly plans
Simplest MTD software, built specifically for sole traders and landlords
No banking, VAT, invoicing or payroll - just the tax bit
AI automatically sorts expenses into HMRC categories