PayLnk vs Alphathena

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

PayLnk compared with Alphathena
Detail	PayLnk	Alphathena
What it does	UPI payment links that work inside Instagram, WhatsApp and Facebook	The operating system for personalized portfolio management
Stage	Not given	Not given
Founded	Not given	Not given
Based in	IN	US
Pricing model	Freemium	Contact for pricing
Pricing	Not given	Platform fee based on AUM tier plus basis points on direct indexing assets. A TAMP typically charges 30 to 50 basis points on all AUM it manages, while Alphathena's platform fee model means you pay for the technology and direct indexing assets, not a percentage of all assets you manage. No setup fee
Key features	Payment links work inside Instagram in-app browser QR code fallback when direct app launch fails Split across multiple UPI IDs Dashboard with reference tracking WhatsApp order notifications No signup documents required	Over 2,000 benchmarks to track Integration with Schwab, Fidelity, Clearstreet, Interactive Brokers, and Orion Onboarding completed in as little as one week
What makes it different	Money goes directly to seller's UPI ID with no intermediary holding funds Automatic detection of best payment route by app and phone No transaction fees, only flat monthly subscription Works without accessing buyer messages or SMS	Pure technology platform that keeps advisors in full control of investment decisions No custodian switch required; clients' assets remain where they are Agentic AI that generates actionable scenarios and handles complex workflows automatically Powers over $10 billion in assets across advisory firms Works alongside existing portfolio management systems without replacing them
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	8 +2 (up) since last check	29 no change since last check
Trust Flow (Majestic)	0	15
Citation Flow (Majestic)	0	31
Referring domains (Majestic)	0	94

5 details filled in for both companies.

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